
Benefit 3 - Stakeholder mapping helps you understand the volume of stakeholders you will be engaging with and to what extent. This feeds into the second benefit but it’s worth pointing out that it’s beneficial to know how many stakeholders you will need to engage with so that you can choose the best communication methods to suit the volume of stakeholders (e.g. perhaps a virtual townhall would be beneficial for a larger group who needs to hear similar messaging). This information can also help you to decide how much time may be required from your team and whether you might have to consider bringing on more team members for the project or hiring an external contractor to help.
Benefit 4 - Stakeholder mapping helps ensure you don’t miss the vital project stakeholders. Key stakeholders have the potential to impact your project negatively or positively, so identifying them early on and building relationships from the start is crucial. While it’s common to focus on how stakeholders could negatively impact projects, it’s important to remember that stakeholders have lived experiences and knowledge that can also strengthen your project. So, understanding their perspectives early on can help fill in project gaps and potentially lower risks.
Learn more about engaging with these stakeholder engagement tips!
Benefit 5 - Stakeholder mapping helps bring your team together. A mapping exercise is best completed with your entire team. Working together helps ensure everyone is on the same page from the very beginning, which is an essential ingredient in effective stakeholder management!
Next steps
Once you’ve finished your stakeholder mapping exercise, it’s time to move on to the stakeholder analysis process. For a breakdown of the stakeholder analysis steps, check out our blog on What is Stakeholder Analysis?