The Jambo Blog

The Future of Stakeholder Engagement

Demand for stakeholder engagement and consultation is increasing both from governments and the public, in turn changing the strategy organizations must use to be effective. In the future, stakeholder relations will see stakeholder trust and engagement as critical, not just an optional tool to manage reputation or avoid crises. 

To adapt, companies and governments are going to have to think not only about how they engage or consult, but how they must evolve to ensure that the right strategy is applied across their organization. This will undoubtedly include changing attitudes and including different tactics when engaging with both internal and external stakeholders. We predict that organizations will begin to include ways of working towards 'deeper stakeholder engagement' in their project planning. But why wait until others are doing it and you have to realign your projects to catch up? We started thinking of ways you can begin to engage with your stakeholders on a deeper level right now. We put our thoughts down on paper and have compiled an actionable list of seven ways to engage deeper with your stakeholders.