Organizations must be agile and ready to adapt at a moment's notice. One critical area where flexibility and responsiveness truly matter is stakeholder engagement. The right tools to manage and nurture stakeholder relationships are essential to success.
In this blog, we'll explore why Stakeholder Relationship Management (SRM) software is the most valuable tool for any organization or government focused on improving stakeholder engagement and stakeholder relationship management. An effective SRM tool empowers your team to manage stakeholder relationships collaboratively, boosting productivity and strengthening connections.
To illustrate these benefits, we'll highlight our stakeholder relationship management tool, Jambo, and how its powerful features can streamline and enhance your stakeholder engagement efforts.
Why is an SRM a valuable stakeholder relationship management tool?
Managing stakeholder relationships effectively requires more than tracking contact information. Stakeholder Relationship Management software (SRM) is designed to centralize stakeholder communication, help you learn about your stakeholders, streamline collaboration, reduce risk, and provide actionable insights, all of which empower organizations to build stronger, more meaningful connections.
But what exactly makes SRM software such a valuable asset for your stakeholder engagement efforts? Using Jambo SRM as an example, let's examine the key benefits.
1. Seamless collaboration with your team
Jambo offers powerful features designed to enhance accessibility and teamwork, making stakeholder engagement easier and more efficient for your entire organization or department.
With Jambo, teams can coordinate activities, share updates, and generate progress reports for management and executives, all within a centralized system. Communication records are captured easily, especially with the Jambo for Outlook add-in, which lets you log emails directly from your inbox into the system. This ensures every interaction with stakeholders is recorded accurately and effortlessly without switching between multiple tools.
Because all updates and communications are instantly available to the team, everyone stays informed about who is engaging with which stakeholders, eliminating communication gaps and unnecessary follow-ups. This transparency is crucial for maintaining strong stakeholder relationships and successful engagement programs.
Jambo's user-friendly dashboard provides a clear snapshot of your program's size and progress. You can explore detailed data insights such as risk profiles, emerging issues, and the breadth of your engagement program, including the number of contacts, organizations, and different types of engagements. Additionally, the dashboard helps you track and evaluate the effectiveness of various engagement tactics.
Jambo enables you to assign tasks to individual team members and monitor their completion to improve teamwork further. This fosters accountability and ensures that everyone is aligned on priorities and deadlines.
The integrated Esri map viewer enhances your understanding by visually representing areas of interest, concerns, and associated engagements across different regions. Maps simplify tracking project progress and make sharing updates with your team and stakeholders more intuitive.
With Jambo, your team can collaborate more effectively, stay organized, and access the latest stakeholder information, all crucial elements for running a successful stakeholder engagement program.
Interested in learning more about using collaborative stakeholder engagement software? Check out our blog →
2. Better understanding your stakeholders
When all your stakeholder information is centralized and organized, you clearly understand what matters most to your stakeholders, their priorities, opinions, and concerns. This enables you to engage with them more thoughtfully and effectively.
Stakeholder mapping is crucial in identifying, engaging, and truly understanding your audience. Using tools like a stakeholder classification matrix, you can categorize stakeholders by their interest levels and influence on your project. However, classifying stakeholders is only the beginning; ongoing tracking and monitoring are essential to maintaining strong relationships.
Interested in learning how to do a stakeholder mapping exercise? Check out our blog →
Recognizing the importance of stakeholder mapping, Jambo includes customizable fields and an intuitive tagging system that lets you organize stakeholder information to match your unique needs. Whether it's interests, concerns, priority levels, or emerging themes, these tools help ensure your team can monitor and respond quickly and tactfully.
With this organized data at your fingertips, reporting and analysis become more precise and insightful, helping you make informed decisions throughout your engagement program.
Jambo also offers a comprehensive engagement history for each stakeholder, giving you a holistic view across all your projects and programs. This is especially useful when stakeholders are involved in multiple initiatives and engage with different team members.
Imagine meeting with a stakeholder only to be caught off guard by issues that arose in a previous project. You could have avoided that if you had the whole picture. Jambo eliminates these surprises by providing instant access to the stakeholder's engagement history, helping you understand past interactions, concerns raised, or challenges that still need to be addressed.
This engagement history enables you to tailor your approach thoughtfully without sending extra emails or calling other colleagues to gather background information. Ultimately, this fosters trust and strengthens your stakeholder relationships while reducing the burden on your team to perform manual check-ins or chase down information.
3. Reducing risk
Jambo becomes your comprehensive history of stakeholder engagement, including all communications, issues, commitments, and tasks. This complete visibility enables you to understand what's relevant as you move forward, significantly reducing the chance of your organization being blindsided, an essential step in proactive risk management.
Check out our blog on more ways to overcome risk with stakeholder relationship management software →
Risk of not addressing issues
Swiftly addressing issues is critical to reducing risk; some challenges and commitments can persist for years. Keeping detailed and up-to-date records linked to tasks ensures you and your team never forget to address an issue.
Effectively managing project risks starts with understanding how project issues are linked together. Jambo gives you a clear overview of your current issues across one or multiple projects. You can easily drill down into individual issues or concerns, review their impact and priority, and explore the issue's history and how you've tried to address it to date.
Risk of forgetting to fulfill commitments
Check out our blog to learn more about how an SRM helps you manage stakeholder commitments →
Another significant risk is missed commitments, such as benefit agreements or financial obligations. With Jambo, you can track all commitments across your projects and search them by status, giving you a clear idea of where they currently stand (what's yet to be addressed, how much you've committed to date, etc.).
Jambo's intuitive reporting tools offer quick summaries of your commitments. These reports help you stay accountable so you'll never miss a vital obligation again, reducing risk and boosting stakeholder trust.
4. Turn data into actionable insights
Collecting stakeholder engagement data is just the first step. The true value lies in transforming that data into clear, actionable insights. Jambo has a powerful tool called Jambo Insights that empowers your organization to visualize, analyze, and communicate your stakeholder engagement data better.
Analyze and visualize stakeholder engagement data
Jambo Analytics turns your raw data into insightful visualizations, helping you uncover trends and track progress effortlessly:
- Comprehensive data visualization: Easily create line, bar, and pie charts to display your stakeholder data in ways that highlight what matters most.
- Real-time KPI monitoring: Track key metrics, project progress, and team performance with gauges and numerical displays that update instantly.
- Advanced data filtering: Quickly filter and query your data using over 250 preset questions focused on your stakeholders and projects.
- Flexible exports: Export charts and reports in various formats to include in presentations or share with decision-makers seamlessly.
Jambo Custom Dashboards help you organize and display the most critical information exactly how you want it:
- Customizable widgets: Mix and match pre-built and custom widgets that showcase vital engagement data at a glance.
- Flexible layouts: You can resize and reorder widgets to create dashboards tailored to your needs or team's priorities.
- Multi-dashboard management: Save multiple dashboards for different projects or goals, set default views, and share with your team for better collaboration.
- Easy organization: Rename, manage, or delete dashboards as your priorities evolve.
By transforming complex stakeholder data into clear insights, Jambo Insights empowers your organization to better understand your audience, streamline collaboration, and drive more successful stakeholder engagement programs.
Jambo SRM software
Having the right Stakeholder Relationship Management tool can make all the difference. Jambo empowers your organization by enhancing seamless collaboration among teams, providing a deep understanding of your stakeholders, reducing risks through comprehensive tracking of issues and commitments, and delivering clear, actionable insights that drive smarter decision-making.
Together, these capabilities enable you to manage stakeholder engagement more efficiently and effectively, helping your organization build stronger relationships, stay ahead of challenges, and confidently achieve your goals.
Watch our one-minute explainer video or book a demo to learn more about Jambo.
